
BMW
BMW wanted to find out effective ways of online marketing that would help enhance their current portfolios which are new cars, used cars, mobility, servicing and lifestyle. In this project I created the strategy & lead the whole design process including creating the design artifacts.
Project Phases
Discussions with stakeholders helped to understand the project's purposes and translate their vision into the plan: We calculated the design scope for each stage: UX research, ideation, creating architecture, design system, high-fidelity prototypes, and testing
Further we sketched out wireframes in the team to have a rough conceptual idea about the potential prototypes to our in car marketing model. The wireframes were collaborated to make prototype iterations for a human-centric design solution.
Vision Canvas workshop to understand the value of the product, the users and which problems it solves. Competitor analysis to analyze similar features on the market and makes us unique. Customer Journey Map creation and validation of user flows and wireframes.
Created adaptive design screens, finalising use cases for all the features separately, adding all the interface states, and preparing clickable prototypes for testing.
Key findings from the user journeys helped us brainstorm further in the implementation phase of the project. During the brainstorming sessions, we collected all the ideas from the different group members and this helped us move forward with the possible solution.
Users were asked to test the existing methods of online servicing and other services and then they were made to test out our prototypes of the similar service. This helped us get their feedback, which proved important in making changes to our prototypes.
Design Process

User Flows

Sketches & Wireframes

Prototypes & Testing
