Sinnerschrader

Role

Lead Product Designer

Industry

Automotive

Type of Work

Mobile & Web App Design

The core idea was to provide the user, in our case the driver of the car, with a service that will help him to find a parking spot much faster with innovative tracking / sensor technology and our integrated parking solution (abbreviated IPS). In this project I lead the design strategy & co-created the design artifacts.

Project Phases

01: Defining the design scope

Discussions with stakeholders helped to understand the project's purposes and translate their vision into the plan: We calculated the design scope for each stage: UX research, Defining POV, ideation, Wire framing, prototyping and testing.

04: Wireframes & Sketches

Sketches & low-fi wireframes were created in the team to have a rough conceptual idea about the potential prototypes to our in car marketing model. The wireframes were tested to make prototype iterations for a human-centric design solution.

02: UX research

Design workshop to understand the value of the product, the users and which problems it solves. Competitor analysis to analyze similar features on the market and makes us unique. Personas & Customer Journey creation and validation of user flows and wireframes.

05: Designing mobile screens

Designed mobile screens based on detailed wireframes, refining the user interface for optimal usability. The final screens were fully developed and made ready for testing, ensuring a seamless and responsive mobile experience.

03: Workshops & Personas

For the purpose of understanding the user’s point of view we decided to use a quantitative research approach. We created a questionnaire containing twelve questions in regards to the participants parking experience with more than 100 users.

06: Testing & Iterations

Users were asked to test the product and other services and then they were made to test out our prototypes. This helped us get their feedback, which proved important in making changes to our prototypes and further refine the flows.

Stakeholders - Project Managers, Marketing Managers, R&D, Developers & Product Designers

Design Process

The Experience Loop was used in order to explain how the product of IPS is going to add value to the customer’s user journey. The user’s trigger is the need of finding a parking spot. Through an easy onboarding via the IPS application the customer will rapidly be able to use the product. As soon as the user enters the car the software will automatically connected with the smartphone.

Persona's

Based on the results from the quantitative research, We created three different types of use cases based on the previous qualitative research. Each use case has been analysed by eight characteristics namely: profession, driving ability, amount of time, mentality, goal, frustration, technology adaptation and motivation.

Sketches & Wireframes

We created three different types of use cases based on the previous qualitative research. Each use case has been analysed by eight characteristics namely: profession, driving ability, amount of time, mentality, goal, frustration, technology adaptation and motivation.

Prototypes & Testing

We created different scenarios in order to present our idea within a working prototype to illustrate how a user would use our Application. After the short registration phase, the user will jump right into the App and is able to use it. The user only needs to tell the System where he/she wants to go and it will lead you to your final destination. Once approaching to your destination you already see free parking spots available at the location.

200+ mobile screens built - Figma

Making the parking process simpler and less stressful for daily drivers. 43% time reduction in searching for a parking space. Reduction of greenhouse gas emissions accordingly.

Detailed Case Study

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